Project made during my Master's Degree in Advertising at IHECS (BRUSSELS)
This year, in january, a team of 5 persons and I had the opportunity to work on a brief from Canon Belgium. In fact, they wanted Generation Y to integrate their brand in the photography cycle and to be complementary to the smartphone.
In 7 weeks we developped a strategy, found a creative angle and produced all the materials needed.
We came up with bus stop billboards, cinema ads, flyers leading to a contest, a digital media strategy an also a street marketing concept.