Project made during my Bachelor's Degree in Applied Communications at IHECS (BRUSSELS)
At the end of my Bachelor's Degree in Applied Communications, a team of 7 student and I were asked to think and design a brand's identity.
The product was called Pimix, an all-natural belgian smoothy company.
We played on the freshness of the product with this baseline: "Fresh and Easy". Our goal was to showcase the natural products and to think of a strategy to promote this company to a young Belgian target.
We designed the whole identy, magazines ads, bus stop ads and we also programmed a website and thought of a digital media startegy.